Systemize. Automate. Dominate.

Hi, I’m Felista Minoo an Executive Virtual Assistant specializing in strategic operations, calendar management, and high-level project coordination for CEOs,Founders and Entrepreneurs.
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200+

Satisfied clients

4+

Years of Experience

Who we are

Where precision meets purpose, and every detail drives your success.

I’m a dedicated Executive Virtual Assistant with a sharp eye for detail and a passion for helping busy entrepreneurs reclaim their time. My background in Forensic Science trained me to think critically, work methodically, and never miss what matters. I bring that same precision to every inbox I manage, every calendar I coordinate, and every task I take off your plate. I pride myself on being proactive — not just reactive. That means anticipating your needs, communicating clearly, and showing up consistently so your business keeps running smoothly, even when you’re focused elsewhere. When you work with me, you’re not just hiring an assistant — you’re gaining a reliable partner invested in your success.
Get In Touch

0793549864

The Best

Services

From day-to-day tasks to high-level support here's what I bring to your business.

ADMINISTRATIVE SUPPORT

Data entry, document management, research, and general admin tasks — all handled with care so your operations stay organised and efficient.

Email & Calendar Management

Professional email handling, inbox organisation, appointment scheduling, and calendar coordination — keeping your time protected and your priorities on track.

Social Media Management

Content creation, scheduling, engagement monitoring, and brand consistency across platforms — so your online presence stays active and intentional.

Customer Service

Professional client communication, inquiry handling, and relationship management ensuring every person who interacts with your brand feels valued.

Marketing Support

Campaign assistance, lead generation, market research, and promotional content development giving your business the visibility it deserves.

Content Creation

Blog posts, newsletters, social media captions, and marketing materials crafted to engage your audience and drive real results.

Core Values

Your Success Is My Success

I'm not just here to complete tasks. I'm invested in your business growing. When you win, I win. That mindset changes everything — it means I care about the why behind the work, not just the what.

Proactive, Not Reactive

I don't wait for problems to find you. I spot inefficiencies, anticipate your needs, and fix things before they become headaches. You shouldn't have to ask twice ; good assistants stay three steps ahead.

Precision Over Speed

I could rush through tasks. Instead, I slow down enough to do them right. Your business deserves more than "done" it deserves well done. That's why every email, calendar, and document gets my full attention

Personal Skills

Here’s a snapshot of where I show up and deliver every single time

chedule & Time Management
0%
Executive Administrative Support
0%
Information Research & Analysis
0%
Travel Coordination & Logistics
0%

Tools I Work With

I'm fluent in the tools your business already runs on.

3,000+

Project Done

2,000+

Happy Clients

Education background

Education & Training

ALX Africa — Virtual Assistant Programme

Completed January 2025 Comprehensive training in executive assistance, business operations, communication, and productivity tools.

ALX Africa | Data Analytics

February 2025 – Present Currently building skills in data organisation, analysis, and visualisation to offer clients deeper operational insight.

Alison | Digital Marketing

Completed December 2024 Certified in the core concepts of digital marketing including SEO, content strategy, and online brand management.

Kirinyaga University 2019 – 2023 BSc in Forensic Science

Building a strong foundation in research, critical analysis, and attention to detail.

Portfolio

My Work in Action

 Real tasks. Real results. Here’s a glimpse of what I’ve delivered.

Designed a weekly schedule that separated deep work, meetings, and personal time reducing scheduling conflicts and giving the client a clear view of every week at a glance.

Conducted structured research across multiple city datasets, compiled findings into a clean spreadsheet, and built visual charts that turned raw numbers into a ready-to-present report.

Organised and managed a professional inbox filtering, labelling, and prioritising 50+ emails to ensure nothing important slips through the cracks.

Built a labelling system that cut through inbox clutter, filtered priorities automatically, and reduced response time from days to hours so urgent client emails never got buried.

Coordinated a multi-country business trip from start to finish —mapping flights, ground transportation, timings, and contingencies into one clear itinerary that kept the client moving smoothly across three countries with zero confusion.

Built a content calendar that kept the brand visible and consistent across all platforms, scheduled posts to go live at peak times, and monitored engagement —so the client's audience grew without them needing to think about it weekly.

Testimonials

Client feedback & Reviews

Lilian J. Coach

My business grew but my admin didn't. Felista stepped in, took over my calendar, email, and client communication, and suddenly I had hours back every week. More importantly, my clients feel more cared for because she handles their requests professionally and fast. Best investment I've made"

Liam A. CEO, Phalem Ventures

"I'm particular about how things are done. Felista gets that. She doesn't just complete tasks she thinks about the system, the process, and how to make it better next time. She's caught details I would've missed and anticipated needs before they became problems."

Kate M CEO

When I hired Felista, I was drowning in operational tasks that were keeping me from growth opportunities. She took all of that off my shoulders with professionalism and consistency. Six months later, I've launched two new projects because I finally have the bandwidth. That's the real value.

Collins M Founder , Rockstar Digital Designs

"I'm terrible at staying organised — emails pile up, calendars overlap, things slip through. Felista built systems that work for me, not against me. Now everything is tracked, nothing falls through the cracks, and my business runs smoother. She made me look more professional than I actually am

Scott K. Surabaya

Beyond just saving me time, Felista's research and organisation skills helped us avoid costly mistakes. She caught details in contracts, organised data that helped us make better decisions, and streamlined processes that were costing us money. She pays for herself.

FAQ

Get the answers you need

Most VAs react to tasks  they wait for instructions and complete them. I’m proactive. I anticipate your needs, spot inefficiencies before they become problems, and build systems that work for you long-term. Plus, my background in research and data means I can do more than just admin  I can help you understand your business better too.

I’m proficient in Google Workspace, the most common project management platforms, and communication tools like Slack and Zoom. If you use something different, I’m quick to learn. But I’ll also recommend tools that make your workflow smoother ; sometimes upgrading your toolkit is part of the solution.

We start with a conversation about what you need, whether that’s ongoing support or a specific project. I’m flexible with arrangements, but I do ask for enough time to build systems and understand your business properly. Short-term work is possible; long-term relationships are where the real magic happen.

Absolutely. Confidentiality and professionalism are non-negotiable. Everything you share stays between us. I understand that you’re trusting me with your business operations, and I take that seriously.

Absolutely. As your business grows, operations get more complex. I can help you build systems, streamline processes, and delegate tasks in a way that lets you scale without everything falling apart. That’s where strategic support comes in.

Yes. Depending on your preference, I can send weekly summaries, monthly reviews, or keep you updated in real-time through shared project management tools. You’ll always know what’s happening and what’s coming next.