Hi, I’m Felista Minoo an Executive & Operations Assistant specializing in strategic operations, calendar management, and high-level project coordination for CEOs,Founders and Entrepreneurs.
I partner with CEOs, founders, and entrepreneurs to remove operational chaos so you can focus on strategy and growth.
I handle the admin clutter, workflows, and systems that drain your attention. In return, you get clearer processes, zero dropped balls, and a business that runs without you having to think about the details.
What I do: Email & calendar management, project coordination, team coordination, process optimization and systems building.Delivered strategically to strengthen your entire operation.
What you get: Protected time. Organised workflows. Less bottlenecks. A reliable partner who thinks ahead and executes flawlessly.
The bottom line: Your business runs smoother. You focus on growth.
Here’s a snapshot of where I show up and deliver every single time
Project Done
Happy Clients
Completed January 2025 Comprehensive training in executive assistance, business operations, communication, and productivity tools.
February 2025 – Present Currently building skills in data organisation, analysis, and visualisation to offer clients deeper operational insight.
Completed December 2024 Certified in the core concepts of digital marketing including SEO, content strategy, and online brand management.
Building a strong foundation in research, critical analysis, and attention to detail.
Desclaimer!
The projects shown below are simulated examples created to demonstrate real administrative and operational skills. Zero confidential client information is ever shared. Professional discretion isn’t just a promise it’s how I operate
Designed a weekly schedule that separated deep work, meetings, and personal time reducing scheduling conflicts and giving the client a clear view of every week at a glance.
Created automated workflows that connected business tools, reduced manual work, and streamlined daily operations.
Organised and managed a professional inbox filtering, labelling, and prioritising 50+ emails to ensure nothing important slips through the cracks.
Managed leads, appointments, and client communications through a centralized CRM to keep the sales pipeline organized and moving.
Coordinated a multi-country business trip from start to finish —mapping flights, ground transportation, timings, and contingencies into one clear itinerary that kept the client moving smoothly across three countries with zero confusion.
Built a content calendar that kept the brand visible and consistent across all platforms, scheduled posts to go live at peak times, and monitored engagement —so the client's audience grew without them needing to think about it weekly.
Most VAs react to tasks they wait for instructions and complete them. I’m proactive. I anticipate your needs, spot inefficiencies before they become problems, and build systems that work for you long-term. Plus, my background in research and data means I can do more than just admin I can help you understand your business better too.
I’m proficient in Google Workspace, the most common project management platforms, and communication tools like Slack and Zoom. If you use something different, I’m quick to learn. But I’ll also recommend tools that make your workflow smoother ; sometimes upgrading your toolkit is part of the solution.
We start with a conversation about what you need, whether that’s ongoing support or a specific project. I’m flexible with arrangements, but I do ask for enough time to build systems and understand your business properly. Short-term work is possible; long-term relationships are where the real magic happen.
Absolutely. Confidentiality and professionalism are non-negotiable. Everything you share stays between us. I understand that you’re trusting me with your business operations, and I take that seriously.
Absolutely. As your business grows, operations get more complex. I can help you build systems, streamline processes, and delegate tasks in a way that lets you scale without everything falling apart. That’s where strategic support comes in.
Yes. Depending on your preference, I can send weekly summaries, monthly reviews, or keep you updated in real-time through shared project management tools. You’ll always know what’s happening and what’s coming next.
